Fashion & Apparel Industry Specialist with rich experience in China

Bjørn Ingwar Karlsen
[1984.11.25, Danish]

Shanghai, China | (+86) 18652869178

Bjørn Ingwar Karlsen


Well-structured and goal-driven business professional with +7 years’ experience in the Fashion & Apparel industry. Key expertise in setting up a new business, Business Development, Project Management, Multi-channel Management, Operations Management, Strategy, and P&L management. Fluent in both spoken and Chinese (Mandarin).

5 years’ experience in setting up B2B/B2C revenue streams: Wholesale, Retail, and E-commerce (Tmall) in China. Built and developed team of 13 members from two offices and two stores (Shanghai/Zhenjiang).

Successful track record in creating rewarding customer experiences in the lifestyle segment, by merging a well-founded operational backbone in the back-end with exciting front-end initiatives.

Deep understanding of VUCA factors in an emerging market, with ability to formulate competitive business plans to transform challenges into opportunities.

Languages: Danish, English, and Chinese.

Job categories: Country Manager, Project Management, Business Development, Sales (B2B/B2C).


  • Project Management: Solid track-record in executing projects against tight deadlines
  • Multi-channel Management: Development of B2B/B2C sales channels in China
  • Key expertise in P&L management for retail businesses
  • Business Development: Both in sales, supply chain and logistics operations such as 3PL optimization 
  • Operations Management: Build your China enterprise with the right solutions for better administration and synergies
  • Organization building & Management: 5 years’ experience building lean organization to handle China market
  • Ability to navigate your business in VUCA market and avoid legal conflicts

Full CV ⇒

Schow-Karlsen ART

Online-galleriet SCHOW KARLSEN ART er en dansk web-shop, der tilbyder et stort udvalg af alle former for håndmalede oliemalerier og rammer i høj kvalitet. Jeg stiftede virksomheden i 2012 sammen med barndomsvennen Peter Schow Jensen og samarbejder idag med over 10 kinesiske kunstnere. Læs mere